From 1972 the El Naggar family business dedicated great efforts to make quality tires available to Egyptian motorists, primarily through main wholesalers. In 1990 Nile Projects & Trading Co. was awarded full dealership for premium global brand Bridgestone tires, to be followed in 1995 by the dealership for another leading brand, Firestone, when that was acquired by Bridgestone. In 2000 Nile Projects & Trading Co. established Direct Sales relationships with leading corporations with large company-owned fleets, offering not only a premium product but also the back-up after sales service that had been lacking in the market.
By 2002 Nile Projects & Trading Co. had entered the market with Retail Outlets, serving the motoring public with convenient Fit & Fix outlets. Starting with two outlets, in 2015 there are now over 30 conveniently located outlets countrywide.
After consolidating its position within the tire and battery field Nile Projects took a step into a rapidly developing markets sector, that of Ready-to-Wear fashion. A growing awareness in the Egyptian consumer of designers and fashions houses that were dictating trends and shaping the industry meant that the time was ripe to penetrate this exciting field. One by one, leading brands have been introduced to an eager local market by Nile Projects, and the popularity of these highly desirable global brands is an endorsement of the well-timed decision to branch out.
Offering prestigious labels to a discerning market comes with a need for luxurious, customer-friendly, contemporary retail spaces. Complementing the vibrant fashions that have become an iconic part of Nile Projects; portfolio their new malls offer everything to make the shopping experience a pure pleasure, from the minute customers step in the door.