Corneliani

core values

corporate governance

Economic Responsibility

1. Deliver a consistent, reliable customer-oriented service 2. Strive for excellence 3. Embrace innovation, creativity and teamwork 4. Create a fair, accountable and inspiring working environment 5. Maintain a policy of community support and involvement 6. Respect all, with no gender, religious or political bias 7. Build open and honest relationships through communication 8. Lead by example and inspiration 9. Respect our country and its people 10. Pursue environmentally-friendly, sustainable options

Code of Conduct

vision

Our Customers

Our Partners

Strategic Approach

vision image

real estate

fashion

history

In Focus

leadership

sustainable development

Nile Projects plans on expanding its brand portfolio in fashion, F&B and services, through increasing the points of sale as well as expanding the brand variety in its portfolio. This will be done by focusing on well-known, internationally respected brand names and targeting the upscale market in Egypt and neighboring markets in the region. Nile Projects is focusing on its automotive network (Fit & Fix) & looking to expand it outside Egypt into the whole MENA region under the franchising concept. Nile Projects also focuses on the retreading business where the company built a reconditioning plant for truck and bus tires. Nile Projects plans to develop its real estate division into a major retail, commercial and residential property developer in the MENA region. Mission Statement Nile Projects has an ongoing commitment to bringing the best of international style, design, innovation and quality to the discerning Egyptian consumer. It aims to keep abreast of evolving tastes with new products, technological developments, environmentally friendly materials and fair pricing. With a focus on strengthening the Egyptian economy with premium brand distribution and strong local partnerships Nile Projects maintains a policy of viable growth, diversification and expansion in commercial, real estate and retail fields. Through this, additional employment opportunities will be created, Corporate Social Responsibilities programs nurtured and the increasingly selective market served with premium international brands to meet their needs.

BUSINESS SOLUTIONS  photo

DIRECT SALES

Landing Page

1972: Starting out as a family business importing tires and food products for the Egyptian market, the success story founded by Ossama ElNaggar steadily established itself. 1985: A rewarding partnership was formed with Nile Bank. The bank saw this family-owned company as having excellent investment potential and allowed the ElNaggar family to retain 80% equity and all decision making processes. The core business was the importation and distribution of major brands of tires. Over the next few years there was less focus on food products as the tire business went from strength to strength. Nile Bank was eventually bought out by the ElNaggar family, giving them full control once again over the family business.1990: With a proven track record of success Nile Projects became the full distributor for Bridgestone products.1995: When Bridgestone acquired the brand Firestone the exclusive rights for Egypt were also transferred to Nile Projects.Between the years 1990 and 2000 Nile Projects continued with its role as a wholesaler to the huge network of tire distributors throughout the country. The company itself had a broad spread of warehouses across Egypt to support its sales. 2000: Market studies had shown that there was a valuable niche market with a lot of potential. That was direct selling on a B2B basis. Large fleet-owning corporate entities like Lafarge needed a more personalized service, and Nile Projects was perfectly positioned to meet the demand. Before long car assembly manufacturers like Suzuki, Nissan and General Motors also become clients. Nile Projects provided technical after-sales training and customer education, with product recommendation and safety tips to improve customer satisfaction and experience. 2002: The time had come to establish a 'retail' division. The first two outlets were inaugurated. It was a major step, reaching out directly to the end users, but the experience accumulated and knowledge of the local market had put Nile Projects in the position to provide informed and professional service directly to motorists.2005: Diversification came in the form of globally sought-after fashion brands. A growing demand from an increasingly style-savvy market had opened up the potential for big name designers and retailers to launch in the Egyptian market. 2007: Bridgestone bought Bandag. 2008: Acquired master franchise status of Bally. 2009: Celebrated the opening ceremony of the first Bandag retreading factory, the first of its kind in Egypt. Nile Projects Started importing tire rims for wheels and batteries. 

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in focus  

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Leadership

Whole sale

Operation Cycle

fashion 

logos

retail

DIVERSIFICATION

CUSTOMER MANAGEMENT CYCLE

operation cycle

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