Liu . jo

The brothers Marco and Vannis Marchi found Liu Jo in Carpi in 1995  initially through multi-brand retail, later on the single-brand retail channel both in Italy and abroad. The Liu Jo style concept evolves to create a total look, the natural evolution of a brand born to enhance all aspects of femininity.


 LIU•JO was born from a brilliant intuition by the Marchi brothers - Marco and Vannis - who, in the mid-1990s, developed their first knitwear collection by starting a project which was to prove successful and far-sighted. The enterprise started in Carpi, the Italian knitwear district par excellence, known as one of the main drivers of Italian industry and crucial crossroads of research, technology and tradition.

The brand developed quickly and strengthened its presence in the clothing sector by introducing the LIU•JO and LIU•JEANS collections, the symbols of refined, dynamic and modern femininity.

Within the fashion industry, LIU•JO plays a leading role thanks to its broad and diversified range of clothing, shoes and accessories for women, men and children. In today’s increasingly selective and competitive market, LIU•JO owns a large brands portfolio characterized by worldwide presence, top brand positioning and remarkable brand notoriety and perception. The LIU•JO activities include the whole fashion industry by supplying a wide range of products.


LIU•JO - An extremely feminine and glamorous clothing line, particularly focused on details.

LIU•JO JEANS- A denim inspired collection with an original and vibrant “street glam style”.

LIU•JO Accessories - An exclusive proposal of fashion accessories in line with the new trends, to be naturally combined with all the LIU•JO clothing collections.

LIU•JO Shoes -  Exclusively devoted to women shoes, in perfect combination with the accessory proposals..

LIU•JO BEACHWEAR - A broad range of swimwear characterized by a young, sophisticated and chic allure

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