The campaign organized for the 3rd year in a row, aiming to help reduce road accidents rates in Egypt, educate on the importance of tires for car safety, the seriousness of ignoring tire care and maintenance which are the most essential safety factors to the car and driver and to instruct the audience on the proper tire maintenance and safety procedures.
The campaign developed by Bridgestone Middle East & Africa representative office in Egypt together with Nile Projects & Trading Co, its only local distributor. The Awareness Campaign was launched in the presence of Eng. Mahmoud Dayhom Retail Director at Nile Projects & Trading Co, Eng. Ahmed Yehia General Manager Bridgestone North Arab & Africa, Colonel Dr. Ayman El-Dabaa, from the Central Traffic Administration, Haitham Samir & Rami Serri a car racers celebrity in Egypt & an international racing drivers, in addition to a number of press and media professionals. The campaign hosted a number of activities, including the opening of multi-purpose station to acquaint the public on the proper car tire check and maintenance procedures.
