Fashion Retail

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Nile Projects has made a significant impact in Egypt’s fashion industry by introducing a variety of international brands.

They offer a diverse selection of luxury and lifestyle brands through both mono brands and innovative multibrand concepts like Dstore and O’Five.

Their user-friendly e-commerce platform provides a seamless shopping experience. Inclusivity is a priority for Nile Projects, demonstrated by their introduction of Matalan, a well-known and affordable store with multiple branches, making quality products accessible to customers from all backgrounds. 

With a fast-growing luxury portfolio, Nile Projects opened the doors to dstore, their very own multi-luxury brand concept store to further grow its position in the retail market. This enhanced the luxury shopping experience bringing luxury, lifestyle as well as up and coming young designers and hip brands to the Egyptian and Jordanian markets. Shortly after Nile Projects then opened their second multi-brand concept store, O’five focusing on premium lifestyle brands.

In 2020, Nile Projects took its luxury, lifestyle and value brands online. Opening their first online stores, they took their portfolio from being available in two cities to being available nation-wide. Season by season Nile Projects always adds new brands to its portfolio depending on the market needs covering all segments.